Check out this view out my back porch here in Southern Utah!
I have to pinch myself.
I love the Red Rock. I love the desert. I love the vast, open skies.
I’ve got something important to tell you but first I want to tell you about a few things:
Live Yoga Nidra Teacher Training
Even though I have a robust pre-recorded, online Yoga Nidra teacher training, I only teach a few live, in-person Yoga Nidra teacher trainings each year. This year I taught one training at the Looking Glass studio in Basel, Switzerland, and I’ll be teaching another one at The Yoga Room in Hong Kong (August 4–7).
If you’ve ever wanted to dive deeper into Yoga Nidra for yourself or whether you’re a yoga or meditation teacher, whether you’re a therapist or coach, or a parent, please consider joining me.
Next, while relaxing in Yoga Nidra, visualize attending my Tuscany yoga retreat, October 14–21. Don’t worry, I already cleared it with your boss and your family. They all agree that you’ll come back a MUCH better version of yourself after a week of yoga, pasta, and touring places like Siena and San Gimignano.
Also, now I have 2 live, online Yoga Nidra classes happening Wednesday evenings and Sunday mornings. It’s a rich and loving community of consciously-minded folks and we’d love to have you join us.
Now, onto what I want to tell you today …
I’ve been teaching Yoga and meditation for a long time.
20 years, now.
Love it.
But, one of the most challenging aspects of being a yoga teacher isn’t teaching classes.
It’s getting people to your classes.
Most teacher trainings teach you nothing about marketing.
Sure, yoga teacher trainers often talk until their faces are bluer than Krishna about the 8 limbs path of yoga, intricacies of the 7 chakras, and the 60 different indications and contraindications of triangle pose but most trainers teach nothing about how to be a successful yoga teacher and find clients to fill a room so you can teach your 60 different indications and contraindications of triangle pose.
And guess what?
You might be a truly gifted teacher, might be Krishnamacharia reincarnated, but if nobody knows about how amazing your classes are, there’s a good chance that you could be teaching to an entirely … empty … room.
So what do we do?
We post it on Instagram cuz everyone’s on IG, right? Maybe Facebook if you’re old school.
ME trying to get people’s attention on social media
But you know how social media works: you spend 2 hours making the most beautiful, glittering post for IG or FB but (sad trombone) your posts get filtered by an algorithm that nobody, probably not even Mark Zuckerberg himself, understands or can predict, so you get ZERO control over who even sees your totally beautiful, glittering posts about your totally amazing yoga classes and if you’re lucky enough to have your beautiful, glittering post parade past the fickle and fleeting glances of your audience, you’re lucky if you get a total of 3 seconds of their attention. I’m not exaggerating.
But what could we do?
Send an email, is what you could do.
Emails are 40 TIMES … (I pause for effect) more effective than social media because:
No person or algorithm filtering your message.
People who are on your email list have opted in to receive your message—they have chosen to hear what you want to say.
Instead of a few seconds of your clients’ attention, you may get a few minutes. And if your stuff is good, you may get more.
You have the time and space to say something truly meaningful in a way that connects deeply with your clients more than a fleeting image or reel. Guess what, you can post images and vids in your emails.
You can plan how and when your audience receives your messages.
You can drip content in a way that is cohesive and leads them on a journey of sharing, discovery, and learning.
Your email acts as a barometer for your business’ health. Great list, great business. Also, your email list is an indicator of whether or not you may be a good candidate for other projects which award you more business. For example, I’m often interviewed before being offered a book deal or a podcast interview or being featured in a magazine or something and without fail, they always ask me about my email list.
Email is a thing.
I’ve had an amazing career as a yoga and meditation teacher. I have students in over 43 different countries around the world, I get to travel to teach what I love, and I can live anywhere in the world and I feel like I'm truly making a positive impact.
Perhaps the greatest factor of my success has been my ability to maintain a meaningful relationship with my students. Undoubtedly, email has been the easiest and most successful method of gaining and maintaining this relationship with students and clients.
I’ve learned volumes about email marketing over the years—I’ve taken courses and have learned from years and years of experience. I know what works and what doesn’t work.
It would be easy to keep this knowledge to myself but I fundamentally believe in abundance, that there’s more than enough to go around. In a Universe of Oneness, where each individual is put here, I believe, to benefit the lives of everyone else and share our gifts and resources, as we learn what it means to be One, it would be selfish not to share what I’ve learned. Ungrateful.
So, I’m inviting you to join me on Saturday, July 22nd for a 4-hour email marketing training via Zoom. It’ll be live, online via Zoom, and recorded so you can watch the replay if you can’t make it live.
Let’s explore together how to start or improve your email presence and get your message out into the world so you can gain and maintain a meaningful relationship with your clients. Let’s explore how to put your email as a keystone to your business’ architecture. Let’s explore how to expand your audience.
You don’t need to be tech-savvy to send great emails.
You don’t need to be a good writer to send great emails.
You don’t even need to be there live to learn to send great emails (though you want to be) cuz I’ll be recording this training for replay.
I hope you’ll join me.
Thank you for reading this. It truly means the world to be on each other’s team.